Mohamed MOHAMUD

Country of Origin: Somalia

Biggest achievement: Somali Sideways has achieved remarkable milestones, transcending geographic boundaries to promote transformative storytelling.

Favorite quote: "The idea is not to live forever, but to create something that will - Andy Warhol"

Best quality: My greatest strengths lie in my ability to connect with people on a deep and genuine level. Renowned for being an attentive and empathetic listener, I pride myself on understanding the nuances of individual stories.

My Outstanding Story

Somali Sideways, a ground-breaking visual storytelling project, has embarked on a transformative journey that extends across continents, bringing forth the rich tapestry of the Somali experience. This initiative has transcended traditional boundaries, capturing authentic stories through extensive global travels. The project's commitment to changing narratives is exemplified through the publication of evocative books, each page echoing the diverse voices of the Somali diaspora. Engaging in dynamic public speaking engagements, the project's representatives have become advocates for cultural understanding, challenging preconceptions about the Somali region. Photo exhibitions showcase the vivid imagery and compelling narratives, fostering dialogues that resonate beyond geographic borders.

Furthermore, Somali Sideways has curated immersive book events that provide platforms for nuanced discussions and cultural exchange. The project's social media presence has surged, amassing a dedicated following of over 30,000 and counting. This digital outreach amplifies the impact, ensuring that the narratives reach a global audience. The core mission is not only to capture moments but to actively participate in changing the global lens through which the Somali region is viewed.

Beyond the tangible outputs, Somali Sideways is a catalyst for profound change. It challenges misconceptions, dismantles stereotypes, and illuminates the multifaceted nature of Somali identity. The project is an embodiment of resilience and cultural pride, fostering connections that extend far beyond the photographic frame. Somali Sideways is rewriting the narrative, ensuring that the voices of the Somali community are not only heard but celebrated on a global stage.

1. Somali Sideways - My biggest achievement...

Somali Sideways has achieved remarkable milestones, transcending geographic boundaries to promote transformative storytelling. From globe-trotting journeys that brought our narratives to diverse corners of the world to hosting impactful book events, the project's photobook now graces the shelves of the prestigious School of Oriental and African Studies (SOAS) library, acting as a catalyst for changing perceptions of Somalis. Our collaboration with influential institutions, including the African Union, has expanded our reach and influence. Notably, our network has grown to encompass Somalis from both the Diaspora and the African region, creating a powerful tapestry of voices that challenge stereotypes, celebrate diversity, and amplify the authentic stories of resilience within the Somali community. Somali Sideways stands as a testament to the potential of visual storytelling in fostering understanding and unity on a global scale.

2. A visionary founder...

I am a visionary founder of Somali Sideways, a pioneering platform dedicated to the power of visual storytelling and changing the narrative surrounding the Somali region. In 2014/15, driven by a deep-seated passion for challenging misconceptions, I embarked on this remarkable journey. My mission was clear: to transform how the world perceives the Somali region and to amplify the voices that too often go unheard.

Over the years, my dedication to this purpose has led me to travel to more than 30 countries, conducting book events, signings, and speaking engagements. My ground-breaking works, including "Somali Sideways: Photobook in Changing the Perceptions of the Somalis" and "Somali Sideways: Araweelo Edition (e-book)," have been instrumental in shedding light on the rich tapestry of Somali culture, history, and resilience. The "Somali Sideways: Women Stories" further exemplifies his commitment to amplifying the voices of Somali women, often underrepresented in mainstream narratives.

Through my extraordinary vision, relentless dedication, and unwavering commitment to changing narratives and amplifying voices, I have become a leading force in the quest for a more inclusive, informed, and empathetic world. My work continues to inspire and illuminate, challenging stereotypes and misconceptions and creating pathways for deeper cultural appreciation and understanding.

3. ...my cultural heritage is a powerful vehicle for the preservation, celebration...

Somali Sideways has wielded a significant influence on cultural heritage by serving as a powerful vehicle for the preservation, celebration, and amplification of Somali identity. The project's impact on cultural heritage is multifaceted:

Preservation of Authentic Narratives: Somali Sideways has become a custodian of authentic narratives, capturing the stories, traditions, and everyday life experiences of the Somali community across the globe. By doing so, it contributes to preserving a diverse cultural heritage that might otherwise be overlooked or misunderstood.

The project actively works to dispel stereotypes and misconceptions surrounding Somali culture. Through visually compelling storytelling, Somali Sideways showcases the richness and complexity of Somali heritage, challenging external narratives that may be based on partial or inaccurate information.

The global reach of Somali Sideways allows it to celebrate the diversity within the Somali diaspora. By documenting the experiences of Somalis living in various continents, the project highlights the adaptability, resilience, and cultural fusion that contribute to the dynamic nature of Somali heritage.

The extensive travels, photo exhibitions, and public speaking engagements associated with Somali Sideways facilitate a global cultural exchange. The project creates bridges of understanding between the Somali community and diverse audiences worldwide, fostering appreciation for Somali heritage on an international scale.

Somali Sideways empowers the Somali community by providing a platform for self-representation. Through visual storytelling, individuals are given the agency to share their stories, shaping and contributing to the ongoing narrative of Somali cultural heritage.

The project's engagement with institutions, including photo exhibitions and book events, contributes to educational initiatives. Somali Sideways serves as an educational resource, offering insights into Somali cultural heritage that can be integrated into academic curricula and cultural studies.

In essence, Somali Sideways is a cultural heritage ambassador, actively contributing to the documentation, reclamation, and promotion of Somali cultural identity. Through its influence, the project fosters a deeper understanding of Somali heritage, not only within the Somali community but also among global audiences, ultimately enriching the global tapestry of cultural diversity.

4. ...Awards and recognitions

My academic pursuits have further enriched my understanding of the complex issues surrounding the Somali region. I hold an MSc in Politics of Conflict Rights and Justice from SOAS, University of London, and his ground-breaking work is held in high regard, with his book "Somali Sideways Photobook" housed in the SOAS library and regularly used by students for academic research.

In recognition of his exceptional contributions, I was selected as an African Union Media Fellow through the highly competitive African Union Media Fellowship program. Out of over 6,000 applicants, I was among the elite 20 chosen to promote and amplify Somali voices within the African continent, solidifying my reputation as a champion of meaningful storytelling and cultural understanding.

Adding to these accolades, I am a grantee of the Society of Authors, a prestigious organization that supports authors across the UK. My collaboration with Chinese curators living in Shenzhen, China, through a British Council grant, underscores my commitment to fostering global connections and promoting cross-cultural exchange.

5. ...Empower Somali Community

To empower the Somali community by providing a platform for self-representation, fostering pride in cultural heritage, and challenging negative stereotypes. To promote a deeper understanding of Somali culture on a global scale, fostering appreciation, respect, and dialogue between diverse communities. To continually enhance the quality of visual storytelling, ensuring that narratives are authentic, compelling, and reflective of the diverse experiences within the Somali diaspora. To contribute to educational initiatives, both within Somali communities and beyond, providing resources and insights into Somali culture, history, and traditions. To actively engage with the community, seeking feedback, and involving community members in the decision-making processes of the project. To play a role in the preservation of Somali cultural heritage, including language, traditions, and historical narratives.

...a message for emerging diaspora members:

As you embark on your creative journey, let Somali Sideways be a source of inspiration. Remember, your unique voice has the power to reshape narratives, challenge stereotypes, and celebrate the richness of culture. Embrace the authenticity of your experiences, for it is within your stories that profound connections are made. Trust the process, stay true to your vision, and, most importantly, listen to the voices of the communities you represent. In the realm of creativity, each perspective is a brushstroke on the canvas of a more inclusive and understanding world. Your creativity is a force for change – wield it with purpose, passion, and the belief that your story matters.